

You spend hours slaving over scripts, talking to the camera, researching the latest growth hack, and engaging in the comments... all to grow your audience. You've been told "content is king," and you've worn the crown.
Of course, some of that traffic flows into sales and generates revenue...
But, the flow of revenue feels more like a trickle than the waterfall of consistent, reliable cash flow you hoped for. Your marketing results feel messy, chaotic, and completely unpredictable.
You have a great product and a great audience, but the connection between the two is broken.
Over the past 36 months, creators and service-based business owners who are serious about scaling their business profitably have seen upwards of 2x'ing their revenue with a powerful, often-misused process called...
What exactly is Funnel Architecture, and how does it maximize the revenue you make from your existing traffic and content efforts?
To answer that, we need to first establish the single most important metric you should be tracking:
Definition: The total amount of revenue you make, divided by the total traffic you get to your website or offer pages. It’s the dollar amount each visitor is worth to you.
At Funnel Architecture, we believe your revenue growth shouldn't be unpredictable. We help you uncover the hidden opportunities and identify exactly where your funnel is leaking conversions or missing high-value sales.
But, after 30 days of tweaking his funnel we got his conversion rate to 8.8% and his AOV to over $260...
Here's the math worked out:
For every 1,000 visitors that came to his website, he would now make $22,880 in revenue, compared to $8,607 for every 1,000 visitors before we optimized his funnel...

A few months later, Joe Rogan invited him on his podcast...
You can imagine how much more revenue he made from his optimized funnel!
That's the magic of increasing your earnings per visitor. Without an ounce of extra effort, making another piece of content, or spending another dime on ads your revenue increases!
Earnings Per Visitor (EPV) Audit to identify the fastest paths to higher revenue.
Biweekly Strategy Calls with Ryan Mathews to review funnel performance, brainstorm strategy, and answer any pressing questions you have.
Slack Access for ongoing questions, support, and feedback between calls.
$1,800 per month
Cancel anytime
"Ryan is the real deal. He is a master of conversion rate optimization and all things funnel related. He understands business objectives and how to craft landers that lock in users, copy that captivates and speaks directly to the intended audience and overall flows that’ll maximize conversions every step of the way.
Only caveat I have: Make sure you have the backend to fulfill and deliver your products and services to the increased traffic and number of customers Ryan will get for you. When it rains its pours."
Verified Client
"I was blown away with how much value Ryan offers for such an affordable price.
With an audit I was able to take my company from 12k to 20k a month in a single month.
Funnel Architecture's deliverables and communication are top notch”
Verified Client
"Ryan & Funnel Architecture have been a HUGE help to my business.
In what usually would be a bit of a dead season, we've actually seen GROWTH in Gross & Net Revenue,
and have been attacking areas we've never even considered before."
Verified Client
"I just broke my company sales records, holy crap!
I think one of the biggest obstacle to building a business is removing one's own delusions and your ego. I am keeping my head down, working every day and looking forward for what the future brings. All the best."
Verified Client
"You changed our whole paradigm. When you came in we were averaging $5,000/month and now we're doing $1,000/day!"
Verified Client
"Working with Ryan on building our sales funnel has been one of the best business decisions we've made. We brought Ryan in September of 2022 and by the end of 2022 we had increased our total revenue by 4X!!"
Verified Client
"I wish you would have been more honest with me and told me how fast this was going to work. I can't keep up with the leads!"
Verified Client
